Unboxing facts that small businesses need to know.
Understanding what consumers value in the unboxing experience is an excellent opportunity for small business. Learn what your potential customers expect, and you can satisfy them. 65.7% of consumers said a good delivery experience encourages them to buy again from a retailer. Unboxing and the packaging materials you use play a key role in achieving a good delivery experience. When you are an online retailer (small or large), packaging often represents the first tangible and physical interaction with your business. You need to make a good impression. A poor unboxing experience can lead to bad reviews, returns, and loss of sales. And no one wants that, do they? The increasing importance of branded packaging. In the past seven years, we have seen increased retailers turning to branded packaging to make their unboxing experience stand out. As a small business, you might not be sure where to start with branding, but there are simple options like custom printed packing ta...