Quick Packaging News

Brand loyalty is vital for every business. Some businesses get it right and have a fanatical customer base, but what is it that they do differently to engage customers in this way? You will find those companies with the highest brand loyalty typically don’t just do what they promise; they also deliver a WOW factor – something above and beyond customer expectations.   It does not need to be a grand gesture. Sometimes it’s the small, thoughtful things that can mean a lot. What does that have to do with packaging? While the WOW factor typically starts with great customer service and ease of ordering, it should most definitely be sustained up to and including the moment your customer receives their product.   Whether it’s purchased off the shelf or received through the post, the customer reaction to the packaging is a vital part of their shopping experience. Below are a few considerations to help inject the WOW factor into your packaging: 1. Get the product there first tim...

Mega brands provide their consumers with the ultimate un-boxing experience, thanks to their packaging. Product packaging is always on brand, helping consumers to identify it easily. Layers of packaging, whether void fillers like tissue paper, or soft dust bags for shoes or sunglasses, suggest a luxury product. Combined, premium packaging leaves consumers feeling like they have something special as they un-box a product. Un-boxing is the first physical touchpoint between your business and your customer. A 1992 study found that the quality and decoration of the packaging influences how consumers evaluate the quality and value of the product. The un-boxing experience is as significant as the product itself. A good experience can promote customer loyalty and retention, as well as satisfaction. And with the trend for unboxing videos via social media, it pays to get it right. But remember that the protection and preservation of your product are as important as its presentation. Secure pack...