How Packaging Can Improve Your Brand
Mega brands provide their consumers with the ultimate un-boxing experience, thanks to their packaging. Product packaging is always on brand, helping consumers to identify it easily. Layers of packaging, whether void fillers like tissue paper, or soft dust bags for shoes or sunglasses, suggest a luxury product. Combined, premium packaging leaves consumers feeling like they have something special as they un-box a product. Un-boxing is the first physical touchpoint between your business and your customer. A 1992 study found that the quality and decoration of the packaging influences how consumers evaluate the quality and value of the product. The un-boxing experience is as significant as the product itself. A good experience can promote customer loyalty and retention, as well as satisfaction. And with the trend for unboxing videos via social media, it pays to get it right. But remember that the protection and preservation of your product are as important as its presentation. Secure pack...