Packaging trends people can expect in 2023. So, what were they?

 

Reducing operating costs through packaging – it should come as no surprise that businesses will want to control operating costs in the tough economic climate. However, many people will not always pinpoint packaging as a big business cost. But the right packaging solution can drastically cut operating costs in a number of areas, including warehousing and transport, as well as labor costs and damages. So, reducing costs in packaging will be a key trend in 2023!

Putting carbon reduction at the heart of packaging strategies – sustainability has become more and more important to businesses, as well as consumers. In fact, 27% of consumers reported that they won’t buy from companies who don’t use sustainable packaging. On top of this, more businesses are focusing on serious carbon reduction, which is a key in the fight against climate change. When it comes to packaging, materials matter, but so do the carbon emissions associated with the manufacturing and use of the packaging. In 2023, we predict more businesses will consider the total carbon impact of their packaging throughout the supply chain.

Using connected packaging to enhance the customer experience & innovate – as brands compete for share of voice, looking for ways to differentiate is key. Connected packaging presents the opportunity to get their digital and physical customer journey to align and engage with consumers. Looping customers back into a brand through an interactive experience also offers the opportunity to collect more customer behavior data, which allows businesses to further personalize customer experience and offers, which is why it’s a trend we expect to see more of this year.

Digitizing packing processes through packaging automation – using automated packing machinery can help businesses tackle labor shortages, cope with seasonal demand and future proof for growth. All great reasons why increased use of packaging automation is one of our packaging trends for 2023.

Are any of these trends on your agenda for the year? With these trends in mind, now let’s consider what you’re aiming for in 2023 and what you could do differently with your packaging.  Reach us at 813 242 6995 or sales@quickpakinc.com